The Covid-19 pandemic has pushed healthcare into a digital revolution and revealed the untapped potential of the HealthTech industry, as well as the bright future HealthTech marketing has ahead. With the ‘new normal’ in healthcare here, marketers in the HealthTech sector need an arsenal of effective marketing platforms to outdo their competitors. In this article, Storm3 debunks 3 of the top HealthTech marketing platforms and demonstrates just how important HealthTech marketing is for the growth and scalability of a HealthTech.

3 Top HealthTech Marketing Platforms:

Facebook

Today, HealthTech startups are especially active on social networks, with 94.41% of healthcare centers in the US having a Facebook account and 83% of all US social media users having looked up health-related information on social media. Doctify, an online platform where you can browse thousands of doctors and clinics near you by specialty, had a large challenge from inception: acquiring both patients and doctors as users. To target these groups, the HealthTech took advantage of Facebook’s powerful audience segmentation options and drove sign-ups through the social media platform.

Similarly, Medshr, a HealthTech startup that connects healthcare professionals across the globe, originally used Facebook ads to grow its medical community. The ad campaigns created by Medshr’s digital marketing specialists targeted audiences in specific regions who had a medical background. The campaigns success was proved in Medshr’s user base growing to over 1,000,000 medical professionals.

Company blogs

It’s particularly challenging for a HealthTech startup to build awareness, establish credibility, and differentiate its product or service from the competition. This is where high-quality, timely, consistent content in the form of a company blog is so effective. Costing 62% less than outbound marketing whilst generating more than three times as many leads, a company blog filled with written copy, infographics, webinars, and video content will accelerate the growth of your HealthTech.

For example, the Mayo Clinic’s company blog expertly demonstrates its thought leadership in the HealthTech industry and has ultimately made it one of the most trusted HealthTechs globally. You can verify the success of the HealthTech’s marketing strategy from the fact that as well as its main website, Mayo Clinic has created microsites dedicated for casual blogging:

  • The Sharing Mayo Clinic Blog: focused on publishing inspiring user-generated content
  • Mayo Clinic Connect: a community-based platform that unites patients and healthcare professionals together

Target audiences are hard to reach. In having a multi-pronged blog approach, Mayo Clinic can reach and connect with the multiple stakeholders involved in the HealthTech industry: patients, payers, and providers.

Mailchimp

The automation platform and email marketing service, Mailchimp, is a key tool of a HealthTech marketers’ strategy. Mailchimp gives you the opportunity to release your HealthTechs content in a friendly, informative way, functioning to draw your target audience back to you. It even lets you dig a little deeper to segment users within your audience, allowing you to send personalized emails to specific HealthTech stakeholders for a more targeted marketing approach. By streamlining your HealthTech marketing activities, this email marketing platform ultimately nurtures your leads, saves you time, increases your HealthTech market share and ultimately, boosts company revenue.

HealthTech Marketing Platforms are Essential for Growth

Marketing platforms create a repeatable process of revenue generation, add value to your organization, allow for data-driven marketing decisions, and let you build direct relationships with customers and prospects that can be turned into brand loyalty and revenue.

It’s extremely difficult to find every potential customer on a single platform. Some of your target audience may prefer blogs for product-related information, while others like to browse Facebook. But these three platforms have demonstrated extraordinary results in HealthTech marketing, and in forming marketing strategies that have successfully grown and scaled HealthTechs globally.